Samsung launched the Galaxy Ring in India — but it shouldn’t have bothered


Nearly four months after launching the Galaxy Ring, Samsung decided to bring the wearable to India. The Galaxy Ring is now on sale in the country, and it costs ₹38,999 ($465), $65 more than what it retails for in the U.S. To put things into context, the Galaxy Ring costs ₹2,000 ($25) more than the LTE-enabled variant of the 45mm Galaxy Watch 7, which can be bought for ₹36,999 ($442) right now.

Hardwired

Android Central's LLoyd with a bionic eye

(Image credit: Nicholas Sutrich / Android Central)

In Hardwired, AC Senior Editor Harish Jonnalagadda delves into all things hardware, including phones, audio products, storage servers, and routers.

I don’t really understand who Samsung is targeting with its smart ring, and while the Galaxy Ring marks the brand’s introduction into a new segment, I don’t think the brand is likely to find many takers in India. The Galaxy Ring costs too much in the country, and there’s also the small matter of it not being a good product. Samsung says the cost of its products are determined by marketing after due research, but the fact remains that the Galaxy Ring has a hefty premium over its rivals.

Indian customers tend to be tech-savvy in general — a by-product of the population skewing younger — and while Samsung has a massive userbase in the country, there’s just not enough on offer with the Galaxy Ring to entice many buyers. The smart ring is able to track daily activity and sleep, but the accuracy of the data is in line with a budget fitness band, and doesn’t measure up to regular smartwatches — the Galaxy Watch 7 does a much better job at just about every metric.

Wearing the gold Samsung Galaxy Ring

(Image credit: Nicholas Sutrich / Android Central)

The key differentiator of the Galaxy Ring is that it’s an “invisible” wearable; it’s not as cumbersome to wear as a smartwatch while still delivering useful health and activity metrics. If Samsung came out with the Galaxy Ring two years ago, then it would have been a different situation, because as it stands, there are better products that offer the same features and don’t cost anywhere as much.

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